Sales, branding, and consumer engagement were all enormously impacted by this successful 19 Crimes campaign. The many videos of the “Ask the Doggfather” wine labels have amassed millions and millions of viewings online.The share price of Treasury Wine Estate jumped from $4.00 to $19.47 in 2018.Wine bottle sales increased from 4 million to 18 million a year in just 18 months.If you’re wondering whether this marketing ploy was any more than just a gimmick, the numbers speak for themselves. You can see the actual beverage labelling right here. The interactive and web-based AR embedded in the wine labels made Snoop Dogg move and talk. In this campaign, called “Ask the Doggfather”, consumers could interact with the label by using nothing more than their smartphone. 19 Crimes: A retrospectiveīack in 2018, the Australian organisation Treasury Wine Estates collaborated with celebrity rapper Snoop Dogg to create an industry first: a wine label design that could be brought to life. Perhaps one of the most well-known and illustrative examples of how tech can be used to boost your wine’s sales is the relatively recent campaign for the 19 Crimes label.
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Natalie Neysa Alund covers trending news for USA TODAY.From QR code stickers to wine labels with in-built Augmented Reality capabilities, technology is transforming the wine and beverage label industry. What's everybody talking about? Sign up to our trending newsletter to get the latest news of the day.The birthplace of goetta?: This 146-year-old butcher shop has quite the case.'RIP, buns': KFC's Double Down returns, the sandwich with no buns, just chicken filets.Goodbye, Matterhorn: Toblerone drops iconic mountain logo amid plans to move production to Slovakia.“Snoop has been a dream collaborator and brought our 19 Crimes brand to the next level with the expansion of his Cali Collection," 19 Crimes Franchise Global Vice President, John Wardley said. "We couldn’t be more excited to introduce Snoop Cali Blanc to the rest of the world and introduce the first white wine to his legendary collection.” More coverage from USA TODAY Available nationwideĪvailable nationwide, Cali Blanc marks the entrepreneur's fourth collaboration with 19 Crimes, joining alongside his already: Snoop Cali Red, Cali Rose, and Snoop Cali Gold. Tasting Notes: Delicate herbal and bright citrus flavors support a core of honeydew melon with a unique and distinct floral finish. "You know it, I know it, Cali Blanc is fine as hell, and I can’t wait for my loyal fans to get their hands on it.” Cali Blanc wine specifications “I wanted a bottle with a sexier cleaner feel to it and this wine is one sexy ass Sauvignon Blanc," Snoop Dogg said. Snoop Dogg is a longtime collaborator with 19 Crimes and "elevates each bottle to add something new to his collection" of California inspired wines, according to a press release from the company. Snoop Cali Blanc, now available on store shelves for $14.99, is a California Sauvignon Blanc and marks Snoop’s fourth wine in his successful Cali Wine Collection. Snoop Dogg is welcoming his first white wine into his 19 Crimes family. Has the D-O-Double-G gone bougie? Perhaps, fans.
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